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PRIVACY POLICY

Beasley Hire And Sales is committed to protecting the privacy of our customers. This policy explains how we collect, use, and protect your personal information when you hire tools or interact with our services.

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Effective Date: 25 October 2025

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1. Information We Collect

 

We collect and process various types of personal data depending on your interaction with us:

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1.1. Information Provided Directly for Hire Services When you enquire about or enter into a hire agreement, we collect:

  • Contact Information: Name, company name, delivery address, email address, and telephone number.

  • Identification: Details required to verify your identity and address for the hire contract (e.g., driver's licence details).

  • Transaction Data: Details about the equipment you hire and the dates of the hire agreement.

  • Payment Information: Payment card details, which are processed securely by third-party payment processors. We do not store full payment card details.

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1.2. Information Collected Via Our Website and Communications

  • Communication Data: Records of correspondence when you contact us via email, phone, or social media.

  • Usage Data: Information about how you use our website. This data is often aggregated and used to improve our online presence.

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2. How We Use Your Information

 

We use your personal data primarily to perform our contract with you and run our business efficiently:

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  • To Fulfill the Hire Contract: We use your name, address, and contact details to process your booking, prepare the hire agreement, and arrange the delivery and collection of equipment.

  • Customer Service: To respond to your enquiries, quote requests, and handle any issues or concerns you may have during the hire period.

  • Business Operations: For internal record keeping, billing, auditing, and analysis to improve our services and tool inventory.

  • Legal Compliance: To comply with legal, regulatory, and insurance requirements (e.g., verifying identity to protect against fraud, retaining records for tax purposes).

  • Marketing (With Consent): If you have expressly consented, we may use your email address to send you promotional material about new tools, sales, or services offered by Beasley Hire And Sales. You can opt-out at any time.

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3. Disclosure of Your Information

 

We do not sell your personal data. We only share your information with trusted third parties necessary for the operation of our business or as required by law:

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  • Logistics & Delivery: We share necessary contact and address details with our drivers or third-party couriers to ensure the timely and accurate delivery or collection of hired equipment.

  • Payment Processors: We share payment details with secure, industry-standard payment providers to complete transactions.

  • Professional Advisors & Regulators: We may disclose data to professional advisors (e.g., lawyers, accountants) or regulatory authorities when legally required to do so.

  • Related Companies: Information may be shared with our sister company, Beasley Groundsworks, strictly for shared administrative and operational support.

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4. Data Security and Retention

 

4.1. Security We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. This includes secure electronic storage and restricted access to physical customer files.

4.2. Retention We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Typically, hire contract and transaction data is kept for a period after the contract termination to meet liability and tax obligations.

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5. Your Rights

 

Under applicable data protection laws, you have rights regarding the data we hold about you:

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  • Right of Access: You have the right to request a copy of the personal data we hold about you.

  • Right to Rectification: You have the right to have inaccurate or incomplete data corrected.

  • Right to Erasure (Be Forgotten): In certain circumstances, you can ask us to delete your personal data. Please note this right is subject to our legal requirement to retain hire contract records.

  • Right to Object: You can object to the processing of your personal data for direct marketing purposes at any time.

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To exercise any of these rights, please contact us using the details provided below. If you are unsatisfied with our response, you have the right to complain to the UK's supervisory authority, the Information Commissioner's Office (ICO).

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6. Changes to This Privacy Policy

 

We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on our website, and it will take effect immediately upon posting.

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7. Contact Information

 

If you have any questions about this Privacy Policy or our data practices, please contact us:

Beasley Hire And Sales

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Unit 11, Bessingby Business Park Bessingby Way, YO16 4SJ

contact@beasleyhireandsales.com

Tel: 07462005092​

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